Digital Rubicon
TWIN Tech 2020 explore how to thrive beyond the crisis. Digital transformation across sectors, innovators from 30 countries sharing their best ideas, plans and insights.
Completed tasks
Graphic design
Content editing
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Preparing to print
Content editing
Resize
Preparing to print
The main theme of the event
DIGITAL RUBICON
When Julius Caesar crossed the Rubicon River with his 13th Legion in January, 49 BCE, he effectively declared war on the Roman Senate.
Everyone with Caesar that day knew they'd emerge either victors or vanquished.
With COVID19, we've all crossed the Digital Rubicon.
The crisis eliminates any uncertainty about the wisdom and urgency of fundamental digital transformation.
What futures do we desire?
How do we get there?
When Julius Caesar crossed the Rubicon River with his 13th Legion in January, 49 BCE, he effectively declared war on the Roman Senate.
Everyone with Caesar that day knew they'd emerge either victors or vanquished.
With COVID19, we've all crossed the Digital Rubicon.
The crisis eliminates any uncertainty about the wisdom and urgency of fundamental digital transformation.
What futures do we desire?
How do we get there?
Design
I wanted to visually reveal the main message of the event and show an example of a point of no return.
II
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